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  • Writer's pictureJudith Davison

Does my small business need a website?

Clients starting out on their entrepreneurial journey often ask me this question - do I need a website? Over a three-blog series, I will break down the answer.


A glowing computer screen with a pink light behind on a desk

In today’s blog, we’ll explore the top six reasons your small business may benefit from a website and how it could be a game-changer for your success.


1. Credibility and Trust

Three people looking at device

A professionally designed website conveys credibility and trustworthiness. When consumers search online, they often judge a business’s legitimacy based on its online presence. Think of your own experience, when you last searched online and click on a well-designed website with customer reviews, contact information, and detailed product or service descriptions - did it instill confidence?


2. Visibility and Accessibility

Having a website allows your business to be visible to a global audience 24/7. Unlike a physical store, which has limited operating hours, a website is always accessible. Potential customers can find information about your products or services, even outside of your business hours. This accessibility increases the chances of reaching a broader customer base.


3. Marketing and Branding

Close up of a tablet with a hand holding a tablet pen

Your website is an excellent platform for branding and marketing. You can showcase your brand’s unique personality, values, and story through well-crafted content, images, and design. Additionally, you can integrate various digital marketing strategies like SEO, social media integration, and email marketing to promote your business effectively.


4. Showcase Your Products or Services

A website provides a platform to showcase your products or services in detail. You can use high-quality images, videos, and detailed descriptions to give potential customers a clear understanding of what you offer. An added bonus is the ability to update your website in real time (as opposed to a printed catalogue).


5. Customer Engagement

A website provides a platform for direct customer engagement. You can incorporate features like live chat, contact forms, and feedback surveys to interact with your audience and gather valuable insights. This feedback can help you improve your products or services and build strong customer relationships.


6. Analytics and Data

Websites offer valuable insights through analytics tools. You can track user behavior, traffic sources, conversion rates, and more. This data can guide your business decisions, helping you refine your marketing strategies and improve your website’s performance.


Conclusion

Whether you’re a mum-and-pop shop or a startup looking to make your mark, a website is no longer a luxury but a necessity. A website expands your reach, builds credibility, and provides cost-effective marketing opportunities. So, if your plans for your small business don’t include a website yet, it’s time to consider investing in this essential tool for growth and success in the digital age.


Coming up

In our next blog, we will look at why a Facebook business page or Instagram page alone may not be enough of any online presence.


In the final blog, we will get down to the nitty gritty of what’s involved and how much it will cost to get a website up and running.


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