The Client
The Arts Factory &
The Performer's Studio
PERFORMING ARTS ACADEMY
HONG KONG
"THANK YOU JUDITH! WE ABSOLUTELY COULD NOT HAVE ACHIEVED ALL WE HAVE WITHOUT YOU."
THE BRIEF
Our client opened a boutique theatre company (The Performer's Studio) in 2008. They offer high quality, professional workshops & theatre experiences for young people all over Hong Kong. Emma first approached me to work on the marketing for their theatre productions.
In 2020, Emma launched a second theatre company (The Arts Factory) and engaged me to create their branding and ongoing marketing. I delivered a full branding service from logo design through to studio signage and merchandise.
Next we redesigned The Performer's Studio logo to complement The Arts Factory and launched both theatre companies online with separate websites and social media presence.
DELIVERABLES
-
Brand concept
-
Logo
-
Social media strategy
-
Social media content
-
Studio signage & window displays
-
Merchandise
-
Flyers
-
Theatre show marketing
-
Website
The Performer's Studio
When working on theatre productions, the brief is always to create the visual concept and graphic design for that particular production be it The Witches, Madagasacar or We Will Rock You. My visuals are then used consistently across all marketing for the show. We deliver the designs for the production posters, crew shirts, social media and tickets.
The Arts Factory
Emma wanted a brand that would appeal to its target audience (kids 6-13 years old) but come across as a professional and slick operation. I came up with this dynamic dancing figure and went with bold and eye catching colours. I designed a range of brand elements to complement the dancing figure.
I used Wix to design both websites and provided training to inhouse staff to maintain the sites.
OUR APPROACH
CLIENT FEEDBACK
"Love working with Judith. Amazingly talented & incredibly patient! Amazing designer who somehow knows what I'm trying to visualise."
Emma TW, Founder