The Client
The Joy Luck Crew
A CULTURAL CANTONESE CLUB
HONG KONG
"JUDITH HELPED ME CREATE A BRAND THAT I AM SO PROUD TO SHOW OFF"
THE BRIEF
The Joy Luck Crew is the entrepreneurial innovation of Leanne Hendersen. Leanne saw a niche market in Hong Kong providing a social and fun way for expatriates to learn Cantonese culture and language.
Leanne wanted an eye-grabbing and unique look for their brand, something to match her vibrant personality. She wanted to break away from a traditional oriental design.
DELIVERABLES
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Marketing strategy
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Branding guidelines
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Logo
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Business cards
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Templates
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Flyer
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Stationary
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Copywriting
We were inspired by the modern Chinese art movement to create this look for the The Joy Luck Crew. The purle and pink brand colours are vibrant and playful.
We helped Leanne develop a marketing strategy. Next, we designed a suite of branded collateral including business cards, envelopes, receipts and flyers. We assisted with copywriting for all items.
Finally, we designed a number of templates for Leanne to use going forward in her classes including Word documents and PDFs which Leanne could easily edit herself.
OUR APPROACH
CLIENT FEEDBACK
"From the very beginning, Judith listened to what I envisioned and presented me with unique concepts, creative ideas and exactly what I hoped for.
Enjoyed every meeting working with her and loved that she understood me and my business. She helped me create a business image that I am so proud to show off."
Leanne Hendersen, Founder