The Client
Dragon Fitness
FITNESS AND WELLNESS STUDIO
HONG KONG
"JUDITH JUST GETS IT!"
Dragon was established by Ally in 2016 offering a full service health, fitness and wellness studio. Ally first approached me looking for a consistent look for their marketing flyers that went beyond their logo. I then went on to redesign the website and assist with all the studio's promotion and marketing including online during Covid. Ally enjoyed experimenting with all marketing platforms including YouTube, Instagram, Facebook advertising, eBooks and newsletters.
THE BRIEF
DELIVERABLES
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Branding elements
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Marketing templates
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Event templates
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Advertisements
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Website design
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eBook Series
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Facebook paid advertising
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YouTube video editing
First I created some branding elements and designed a range of templates to bring some consistency to the studio's look. These elements were carried through all marketing collateral. The colour palette included 8 complimenting colours giving plenty of flexibility to cover all of Ally's initiatives.
I then went on to redesign their website to reflect the same look giving the studio a professional and consistent look. I supported the studio for 4 years in all their marketing until I relocated to Australia.
OUR APPROACH
CLIENT FEEDBACK
"As a small business owner, with years of experience in the marketing industry and working with designers (both good and not so good!), Judith just gets it! When I give her a design brief I know that one of the options she will come back to me with will fit the bill straight away. This is beneficial as it saves us both time and effort.
Judith has worked with me on the design and execution of my website and a number of e-flyers and paper flyers. I know that she can also produce brochures (both on and offline) and helps me liaise/ collect from printers which helps me a lot.
Judith is a creative yet practical designer who is also a pleasure to work with."
Ally van de Pol, Founder