The Client
Ciencia
SKINCARE
HONG KONG
"JUDITH WILL BE A TRUE ASSET TO ANY COMPANY LOOKING TO ELEVATE THEIR BRAND."
THE BRIEF
Ciencia is an Australian-owned skincare company offering a range of professional-grade products which have been carefully curated in collaboration with top-tier global skincare laboratories.
Ciencia engaged my help to grow their brand in Hong Kong. They had already invested significant amount of time and money into their branding in Australia however they felt that it wasn't on point for Hong Kong.
Our brief was to create a clear branding strategy, redesign the website and create social media content.
DELIVERABLES
-
Branding Review
-
Photoshoot Brief
-
Website
-
Social Media scheduling& content
-
Branding Style Guide
-
Advertisements
We were conscious that our client already had spent significant effort and money on branding and marketing collateral. Rather than starting with a blank page, we did a review of the client's existing materials and style to see what could be utilised.
We then streamlined and moulded the materials into a clear consistent look. First step was to work on their website in Wordpress. We designed a clean and smart look, spotlighting the products and ensuring key messages were on point. We assisted with copywriting the content.
From here, we carried over the style to their social media platforms and other marketing collateral including advertisements. We also created a branding style guide so moving forward they had a reference.
OUR APPROACH
CLIENT FEEDBACK
"We are very happy with the new branding for Ciencia skincare. Ciencia now has a professional website, IG and Facebook page that attracts new customers. Many of our customers and followers have already praised the new branding.
Judith has a great eye for balancing the need to create a professional product with something that is also fun. Judith is efficient and straight forward, her self directed working style is always a great help to us.
Judith will be a true asset to any company."
Bettina Stafford, Head of Operations - Asia