The Client
Brave Yoga
YOGA STUDIO
YORK
"YOU'VE REALLY CAPTURED THE SPIRIT OF THE BRAND I WAS AIMING FOR."
Brave Yoga located in the Yorkshire
Dales was opened by Brooke in 2020. Her studio and private classes focus on strength, balance and flexibility. She also built an online community during the pandemic to give her clients an opportunity to. continue their yoga practice at home.
Brooke engaged my services to design the branding for Brave Yoga including a logo, branding concepts and merchandising ideas.
THE BRIEF
DELIVERABLES
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Branding strategy
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Logo
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Social Media
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Merchandising ideas
Brave Yoga's ethos is that anyone can do yoga. The logo needed to have wide appeal (men & women, old and young).
Brave Yoga's brand personality is brave, nurturing and calm. The logo needed to reflect that and be clean, simple and crisp, welcoming and approachable. We developed the tagline of "Strong, Balanced, Brave" to encapsulate what Brave Yoga stands for.
I helped Brooke with applying the logo and branding across her social pages. Then I created a range of merchandise mockups to help her explore where she wanted to spend her marketing budget.
OUR APPROACH
CLIENT FEEDBACK
Pending
Brooke W, Founder