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PORTFOLIO: INDUSTRY ASSOCIATION 

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THE BRIEF: EXPRESS THE CORE VALUES

My client wanted to update their logo with a clean, professional look to reflect their core message of natural and plant-based methodologies.  They also wanted to reflect their Asian roots.  I designed a bamboo forest to reflect nature and  tie in with Hong Kong.   The strong use of green block colour is fresh, vibrant and eye-catching.

FEEDBACK: AN UNANIMOUS YES

“We were very daunted about getting a new logo.  We knew our old logo needed updating but with a sizeable committee to approve it, we were worried how we would find a new look that we would all agree on.  Judith was amazing!   She listened to what we needed and she put in considerable effort in the very beginning stages to help us work out what we wanted.  When she presented us with the bamboo design, the decision was an easy one in the end - it was an unanimous YES!”


Sarah Weerappah, Association Secretary, Integrated Association of Naturopaths