THE BRIEF: CLEAN, CRISP WITH WIDE APPEAL

My client needed a logo design for a new yoga business located in North Yorkshire.  Brave Yoga's ethos is that anyone can do yoga.   The logo needed to have wide appeal (men & women, old and young).  

 

Brave Yoga's brand personality is brave, nurturing and calm.  I designed this symmetrical shield with intricate detail to give a clean, simple and crisp, welcoming and approachable feel. 

​