PORTFOLIO: A YOGA STUDIO
THE BRIEF: CLEAN, CRISP WITH WIDE APPEAL
My client needed a logo design for a new yoga business located in North Yorkshire. Brave Yoga's ethos is that anyone can do yoga. The logo needed to have wide appeal (men & women, old and young).
Brave Yoga's brand personality is brave, nurturing and calm. I designed this symmetrical shield with intricate detail to give a clean, simple and crisp, welcoming and approachable feel.